Uma análise descritiva dos determinantes do sucesso de novos serviços: considerando indicadores subjetivos de resultados
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Acadêmicos e profissionais reconhecem a importância de certas variáveis no sucesso dos novos serviços, tais como a cultura organizacional, o tamanho e a antiguidade da empresa, e as características do empreendedor. Porém, a percepção de sucesso que demostra o empreendedor se vê influenciada em grande medida pelo setor de atividade da empresa e pelo tipo de inovação que tem-se levado a cabo e isto, por sua vez, influi no significado de cada um dos fatores mencionados. É especialmente relevante no setor de serviços, onde grande parte do sucesso da inovação se caracteriza pela percepção do empresário.
Com o objetivo de analisar as últimas ideias, e a evidência da influência dos impulsionadores da inovação na percepção do resultado do empresário, se realizou um estudo de amostragem de 354 pequenas e medianas empresas (PYME) do setor turístico da Espanha, que têm desenvolvido novos serviços nos últimos 2 anos. Os resultados obtidos, depois do desenvolvimento de uma análise de regressão logística, mostram a importância de variáveis como o grau de novidade do produto, a idade da organização, e o grau de empoderamento dos trabalhadores.
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