Comunicación en redes sociales en escenarios de pandemia o epidemia: un análisis bibliométrico

Palabras clave: comunicación, medios sociales, desinformación, enfermedad transmisible, epidemia, pandemia

Resumen

Objetivo. Realizar una revisión de literatura de 165 artículos científicos publicados en Scopus que abordan el papel de las redes sociales en escenarios de pandemia o epidemia. Metodología. Se utilizó la bibliometría para extraer indicadores de literatura y mapas que evidencian corrientes de investigación y palabras más frecuentes. Resultados. El análisis bibliométrico permitió identificar un crecimiento significativo del tema, el cual coincide con
la primera ola del coronavirus en Europa y América. De igual manera se identifica que gran parte de los estudios se enfocan en analizar el tipo de información que se divulga sobre la COVID-19 en redes sociales. Conclusiones. Esta investigación señala la importancia de adelantar futuros estudios en contextos latinoamericanos; asimismo, plantea la necesidad de examinar el impacto psicológico del uso de medios de comunicación en escenarios
pandémicos; por último, es importante ahondar en estrategias que permitan mejorar la comunicación pública en situaciones de emergencia sanitaria.

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Biografía del autor/a

Carlos Osorio Andrade, Universidad del Valle, Cali, Colombia

Magíster en Ciencias de la Organización. Universidad del Valle, Cali, Colombia.

Carlos Alberto Arango Pastrana, Universidad del Valle, Cali, Colombia

Doctor en Organización Industrial y Gestión de Empresas. Universidad del Valle, Cali, Colombia

Ana Jiménez Zarco , Universitat Oberta de Catalunya, Barcelona, España.

Doctora en Economía y Empresa. Universitat Oberta de Catalunya, Barcelona, España.

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Publicado
2021-12-06
Cómo citar
Osorio Andrade, C., Arango Pastrana, C. A., & Jiménez Zarco , A. (2021). Comunicación en redes sociales en escenarios de pandemia o epidemia: un análisis bibliométrico. Revista Perspectiva Empresarial, 8(2-2), 35-52. https://doi.org/10.16967/23898186.742
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