A descriptive analysis of new service’s success drivers considering subjective performance indicators Análisis descriptivo de los determinantes de éxito de nuevos servicios de acuerdo con indicadores subjetivos de resultados

Abstract

Academics and practitioners alike recognize that the overall success of a new service offered by a company is impacted by certain variables, such as organizational culture, the size and age of the company, and the personality traits and personal inclinations of the entrepreneur. Conversely, the way the entrepreneur may perceive that success is greatly influenced by the company’s sector of activity and by the type of innovation that has been undertaken. The impact that this subjectivity has on perceptions of success also influences the degree of importance of each of the aforementioned variables in determining success. This is especially relevant in the service sector, where much of the success of innovation is characterized by the individual perception of the entrepreneur.

In order to analyze the latest ideas related to this topic and demonstrate how particular factors, which are considered the driving forces of innovation, influence the result perceived by the entrepreneur. , we performed a sample study of 354 small- and medium-sized enterprises (SMEs) in the tourism sector in Spain that have developed new services within the last two years. The results obtained, after the development of a logistic regression analysis, show the importance of such variables as the degree of novelty of the product, the age of the organization, and the degree of worker empowerment.