Análisis descriptivo de los determinantes de éxito de nuevos servicios de acuerdo con indicadores subjetivos de resultados
A descriptive analysis of new service’s success drivers considering subjective performance indicators
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Académicos y profesionales reconocen la importancia de ciertas variables en el éxito de los nuevos servicios, tales como la cultura organizacional, el tamaño y la antigüedad de la empresa, y las características del emprendedor. Sin embargo, la percepción de éxito que demuestra el emprendedor se ve influenciada en gran medida por el sector de actividad de la empresa y por el tipo de innovación que ha llevado a cabo, y esto, a su vez, influye en el significado de cada uno de los factores mencionados. Es especialmente relevante en el sector de servicios, donde gran parte del éxito de la innovación se caracteriza por la percepción del empresario. Con el objetivo de analizar las últimas ideas, y la evidencia de la influencia de los impulso-res de la innovación en la percepción del resultado del empresario, se realizó un estudio de muestreo de 354 pequeñas y medianas empresas (PYME) del sector turístico en España, que han desarrollado nuevos servicios en los últimos dos años. Los resultados obtenidos, después del desarrollo de un análisis de regresión logística, muestran la importancia de variables como el grado de novedad del producto, la edad de la organización y el grado de empoderamiento de los trabajadores.
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