O perfil do turista náutico no destino Cabo Verde
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O turismo nautico se define como uma area estrategica prioritaria para a necessaria diversificacao do turismo em Cabo Verde. O estudo da demanda de turismo nautico e um campo praticamente inexistente ate o momento nesse pais, razao pela qual se considera um aspecto-chave para repensar o desenvolvimento da atividade. A presente pesquisa descreve o perfil do turista que viaja a Cabo Verde motivado pela pratica de atividades nautico-recreativas. O planejamento da viagem e das principais motivacoes e atitudes do consumidor nautico no destino sao alguns dos resultados obtidos apos serem entrevistados 153 turistas nauticos em sua passagem por Cabo Verde durante 2015. Dispor das informacoes sobre as caracteristicas e preferencias do mercado constitui uma importante ferramenta no momento de desenhar uma estrategia promocional ou de estabelecer novos e renovados investimentos, tanto no que concerne a centros quanto a empresas ou a infraestruturas. A percepcao do turista nautico sobre os atributos do destino, sua satisfacao com a visita e a imagem global e afetiva percebida do destino constituem outro grupo de resultados que permitem identificar debilidades na atual oferta de produtos e servicos nauticos de Cabo Verde.
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