Vol. 6 No. 1 (2019): enero-junio
Published: 2019-03-30

EDITORIAL

Sin sucesión no hay continuidad

Sin sucesión no hay continuidad

Vanoni - Martínez, Giuseppe

Article Visits 607 | PDF Visits 438

3-5 | Published: 2019-03-30

ARTICLES

Analysis of the Entry Mode Choice from Both Transaction Costs and Resource Based Theory

Analysis of the Entry Mode Choice from Both Transaction Costs and Resource Based Theory

Araya - Castillo, Luis, Barrientos Oradini , Nicolás , Yánez - Jara, Víctor Manuel, Acevedo Duque, Ángel

Article Visits 2108 | PDF Visits 609

7 - 20 | Published: 2019-03-30

Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark

Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark

Pereira Nunes, Moema , Stoffel, Thamires , De Mello, Daniela

Article Visits 640 | PDF Visits 458

21 - 39 | Published: 2019-03-30

The management of mega-events from the perspective of different stakeholders: An exploratory analysis on volunteers

La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios

Fayos, Teresa , G.Gallarza, Martina, Servera, David , Floristán, Elena

Article Visits 868 | PDF Visits 524

41 - 60 | Published: 2019-03-30

A comparative study between two audience response tools in university classrooms

Un estudio comparativo entre dos herramientas de respuesta de audiencia en las aulas universitarias

Vallet - Bellmunt, Ilu, Vallet - Bellmunt, Teresa , Zubiria - Ferriols, Edurne , Martínez - Fernández, Teresa , Bel - Oms, Inmaculada

Article Visits 817 | PDF Visits 517

61 - 73 | Published: 2019-03-30

Technology in marketing evolution

La tecnología en la evolución del marketing

Peñaloza, Marlene

Article Visits 13524 | PDF Visits 4147

75 - 91 | Published: 2019-03-30

Chocolate marketing in SMEs of Mexico

Marketing del chocolate en pymes de México

Camacho - Gómez, Manuela

Article Visits 1333 | PDF Visits 798

93 - 110 | Published: 2019-03-30

Transparency, peace and sustainability. A Latin American approximation

Transparencia, paz y sostenibilidad. Una aproximación latinoamericana

Mojica - Sauza, Enoc Eliseo , Arredondo - Trapero, Florina Guadalupe , Vázquez - Parra, José Carlos

Article Visits 758 | PDF Visits 441

111 - 127 | Published: 2019-03-30

Intellectual property and technological entrepreneurships. Entrepreneurship cases in the city of Córdoba, Argentina

Propiedad intelectual y emprendimientos tecnológicos. Casos de emprendimientos de la ciudad de Córdoba, Argentina

Talbot - Wright, Lorena , Colombo, Andrés

Article Visits 775 | PDF Visits 497

129 - 136 | Published: 2019-03-30

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