La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
The management of mega-events from the perspective of different stakeholders: An exploratory analysis on volunteers
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Asistimos a un creciente interés académico en el estudio de los eventos. Sin embargo esos estudios se centran principalmente en el análisis de eventos deportivos o culturales y en menor medida en eventos religiosos, a pesar de su potencial de estudio para la gestión y la investigación. Con el presente trabajo buscamos mejorar el conocimiento de los eventos y profundizar en las particularidades de la gestión de voluntarios, stakeholder clave en megaeventos religiosos. Para ello utilizamos una doble metodología cualitativa: entrevistas en profundidad con gestores, combinadas con dinámicas de grupo con voluntarios; todos ellos stakeholders de la XXIV Jornada Mundial de la Juventud celebrada en Madrid. Los resultados obtenidos ilustran la complejidad del proceso de captación, formación y organización de los voluntarios; al tiempo que permiten conocer mejor las motivaciones, intereses y características de los voluntarios de este tipo de eventos.
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