Serendipity in international entrepreneurship

Serendipia en el emprendimiento internacional

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Billfrank Arroyo Bunzl Fundación Universitaria CEIPA
Abstract

Research presupposes an ongoing analysis of human phenomena from the perspective of the researcher. This analysis leads to observing these phenomena through established theoretical lenses, which have been the product of the evolution of human thought and its interaction with the environment.


This environment not only nourishes the interpretive capacity of those who wish to go further in the ongoing search for knowledge but also asserts an inherent need in the role of the subject to identify, prepare for, and await tangible results from the questions surrounding their research problem or area of ​​interest.


International business is a field of study that seeks to understand the dynamics, strategies, and organizational structures of companies that operate across national borders. It also encompasses the economic, strategic, and institutional factors that influence how and why companies participate in international trade, foreign direct investment (FDI), and multinational operations (Forsgren, 2017).

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Author Biography / See

Billfrank Arroyo Bunzl, Fundación Universitaria CEIPA

Estudiante de Doctorado en Administración. CEIPA by powered Arizona State University, Sabaneta, Colombia

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