Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse
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This study will analyze a brief text by Peruvian chef Gastón Acurio, leader of the so-called Peruvian gastronomic boom, in order to explain how he develops a discursive strategy aimed at generating resistance to technological changes, especially in the field of transgenic foods. This analysis becomes necessary given that digital social networks have become very influential spaces for the formation of opinion. At the same time, Gastón Acurio is not only an influential businessperson but also one of those new media characters that we call “influencers” and that have thousands of followers.
His text is part of a campaign against the use of genetically modified organisms —GMOs— in Peru. Acurio’s textual strategy was creating a fictional character; a small farmer living in a poor but bucolic world, far away from the greedy needs of the city, happy with his modest
life, and in no need for riches.
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