Biotechnical innovations: A young science and technology entrepreneur Innovaciones biotecnológicas: una joven emprendedora en ciencia y tecnología

Abstract

This case presents the situation of an entrepreneur who, recently graduated from university, decides to form her own company along with two colleagues, with the help of a business incubation center and after winning an entrepreneurship competition. The company competes in a non-traditional market where there is intense use of knowledge: eco-efficiency consultancy. By the end of the first year of operations, her two partners decide to leave the company and she is confronted with a series of personal and professional decisions.

The case has two central approaches: the creation of companies by young people in a setting such as Costa Rica, similar to many other Latin American countries; and the evaluation of business ideas and possible strategies for market entry.