A comparative study between two audience response tools in university classrooms

Un estudio comparativo entre dos herramientas de respuesta de audiencia en las aulas universitarias

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Abstract

The aim of this paper is to investigate the influence of the use of technological tools in university classrooms. In particular, we analyze and evaluate the application of two free audience-response tools (specifically, Socrative and Kahoot!) as tools that foster students’ participation in and attendance to the theoretical sessions and facilitate the teaching-learning process. It is analyzed whether these tools can be used to motivate and foster participation and to facilitate learning. Furthermore, students’ opinion on the usefulness of these tools in the classroom and as teaching-learning methods is also analyzed. The study sample is made up of 60 students at a Spanish public university in the Publicity and Public Relations and Audiovisual Communication programs. This research is innovative in the area of ICT and has implication for university teachers due to the relevance of the use of new technologies in the classroom with the aim of attracting students’ participation and attendance while at the same time motivating them to study and learn

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Author Biographies / See

Ilu Vallet - Bellmunt

Doctoranda en Marketing. Profesora Asociada. Universitat Jaume I, Castellón, España.

Teresa Vallet - Bellmunt

Doctora en Economía y Administración de Empresas. Profesora Titular. Universitat Jaume I, Castellón, España.

Edurne Zubiria - Ferriols

Máster en Lengua Inglesa para el Comercio Internacional. Profesora Asociada. Universitat Jaume I, Castellón,
España

Teresa Martínez - Fernández

Doctora en Dirección de Empresas. Profesora Titular. Universitat Jaume I, Castellón, España.

Inmaculada Bel - Oms

Doctora en Finanzas y Contabilidad. Profesora Ayudante Doctor. Universidad de Valencia, Valencia, España.

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