Comunicación en redes sociales en escenarios de pandemia o epidemia: un análisis bibliométrico
Social media communication in pandemic or epidemic scenarios: a bibliometric analysis
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Objetivo. Realizar una revisión de literatura de 165 artículos científicos publicados en Scopus que abordan el papel de las redes sociales en escenarios de pandemia o epidemia. Metodología. Se utilizó la bibliometría para extraer indicadores de literatura y mapas que evidencian corrientes de investigación y palabras más frecuentes. Resultados. El análisis bibliométrico permitió identificar un crecimiento significativo del tema, el cual coincide con
la primera ola del coronavirus en Europa y América. De igual manera se identifica que gran parte de los estudios se enfocan en analizar el tipo de información que se divulga sobre la COVID-19 en redes sociales. Conclusiones. Esta investigación señala la importancia de adelantar futuros estudios en contextos latinoamericanos; asimismo, plantea la necesidad de examinar el impacto psicológico del uso de medios de comunicación en escenarios
pandémicos; por último, es importante ahondar en estrategias que permitan mejorar la comunicación pública en situaciones de emergencia sanitaria.
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