A gestão de megaeventos desde a perspectiva de distintos stakeholders: uma análise exploratória sobre voluntários
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Assistimos a um crescente interesse acadêmico no estudo dos eventos. Porém esses estudos se centram principalmente na análise de eventos esportivos
ou culturais e em menor medida em eventos religiosos, a pesar do seu potencial de estudo para a gestão e a investigação. Com o presente trabalho buscamos melhorar o conhecimento dos eventos e aprofundar nas particularidades da gestão de voluntários, stakeholder, chave em megaeventos religiosos. Para isto utilizamos uma dupla metodologia qualitativa: entrevistas em profundidade com gestores, combinadas com dinâmicas de grupo com voluntários; todos eles stakeholders da XXIV Jornada Mundial da Juventude celebrada em Madri. Os resultados obtidos ilustram a complexidade do processo de captação, formação e organização dos voluntários; ao mesmo tempo que permitem conhecer melhor as motivações, interesses e características dos voluntários deste tipo de eventos.
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