Análisis del fracaso de las MiPyME franquiciantes en México. Un crecimiento cuestionable del sector

Análisis del fracaso de las MiPyME franquiciantes en México. Un crecimiento cuestionable del sector

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Abstract

The aim of this research is to determine the failure rate of Mexican franchising MSMEs during the period 2005-2014. A descriptive exploratory research work was conducted under a longitudinal research design, ex post facto evolutionary, covering 10 years. Data were collected from secondary sources and the evolution of 7037 Mexican franchising MSMEs of the commercial and service sectors was studied. Among the main findings was a drastic fall of Mexican franchising MSMEs, 11 % of which failed in their attempt to adopt this model; while a higher percentage (13 %) abandoned the franchising model. In conclusion, these results question the established codes that a franchise reduces the risks of failure and facilitates the expansion and growth of a MSME.

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Author Biographies / See

Maria del Rosario Cortes Castillo

Doctora en Planeación Estratégica y Dirección de Tecnología. Escuela Superior de Comercio y Administración del Instituto Politécnico Nacional, Ciudad de México, México.

María Luisa Saavedra Garcia

Doctora en Administración. Universidad Nacional Autónoma de México, Ciudad de México, México

Pablo Daniel Palacios Duarte

Doctor en Economía de la Empresa. Benemérita Universidad Autónoma de Puebla, Puebla, México

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