Sostenibilidad ambiental, innovación y ventaja competitiva de las pequeñas empresas en Tizayuca, Hidalgo, México

Environmental sustainability, innovation and competitive advantage of small businesses in Tizayuca, Hidalgo, Mexico

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Miguel Ángel Jaimes Valdez Instituto Tecnológico de Sonora
Roles:  
Carlos Armando Jacobo Hernández Instituto Tecnológico de Sonora
Roles:  
Andrea Guadalupe Ruiz Benítez Instituto Tecnológico de Sonora
Roles:  
Julio César López Figueroa Instituto Tecnológico de Sonora
Roles:  
Resumen

Analizar el efecto de la innovación y la sostenibilidad ambiental en la ventaja competitiva. Esto, con el fin de identificar el rol que tiene la implementación de nuevas ideas sostenibles en la mejora de la competitividad de las organizaciones. Metodología. Se realizó un cuestionario aplicado a 200 pequeñas empresas en Tizayuca, México. Asimismo, se utilizó la metodología de ecuaciones estructurales con mínimos cuadrados parciales (PLS-SEM) para la comprobación de las hipótesis planteadas. Resultados. Los resultados muestran que la ventaja competitiva está mayormente influenciada por la innovación y por la sostenibilidad ambiental. Conclusión. Se concluye que la aplicación de nuevas ideas en procesos o productos, además de la implementación de acciones que fomenten el cuidado del medio ambiente, son elementos relevantes para la obtención de ventajas competitivas para las pequeñas empresas.

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Biografía del autor/a / Ver

Miguel Ángel Jaimes Valdez, Instituto Tecnológico de Sonora

Doctor en Gestión Organizacional. Instituto Tecnológico de Sonora, Sonora, México

Carlos Armando Jacobo Hernández, Instituto Tecnológico de Sonora

Doctor en Planeación Estratégica para la Mejora del Desempeño. Instituto Tecnológico de Sonora, Sonora, México

Andrea Guadalupe Ruiz Benítez, Instituto Tecnológico de Sonora

Doctor en Gestión Estratégica de las Organizaciones. Instituto Tecnológico de Sonora, Sonora, México

Julio César López Figueroa, Instituto Tecnológico de Sonora

Doctor en Planeación Estratégica para la Mejora del Desempeño. Instituto Tecnológico de Sonora

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