Sostenibilidad ambiental, innovación y ventaja competitiva de las pequeñas empresas en Tizayuca, Hidalgo, México
Environmental sustainability, innovation and competitive advantage of small businesses in Tizayuca, Hidalgo, Mexico
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Analizar el efecto de la innovación y la sostenibilidad ambiental en la ventaja competitiva. Esto, con el fin de identificar el rol que tiene la implementación de nuevas ideas sostenibles en la mejora de la competitividad de las organizaciones. Metodología. Se realizó un cuestionario aplicado a 200 pequeñas empresas en Tizayuca, México. Asimismo, se utilizó la metodología de ecuaciones estructurales con mínimos cuadrados parciales (PLS-SEM) para la comprobación de las hipótesis planteadas. Resultados. Los resultados muestran que la ventaja competitiva está mayormente influenciada por la innovación y por la sostenibilidad ambiental. Conclusión. Se concluye que la aplicación de nuevas ideas en procesos o productos, además de la implementación de acciones que fomenten el cuidado del medio ambiente, son elementos relevantes para la obtención de ventajas competitivas para las pequeñas empresas.
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