Análise da relação circular entre reputação corporativa e criação de valor econômico patrimonial
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Determinar se as companhias devem incorporar aspectos sociais em suas estratégias de gestão conducentes para satisfazer as expectativas de seus distintos stakeholders apresenta posturas teóricas e evidência empírica prévia tanto a favor quanto contra. O objetivo do presente estudo consiste em analisar a relação existente entre a reputação corporativa e a criação de valor econômico patrimonial nas empresas cotadas no mercado da bolsa de valores espanhola durante o período 2000-2012 aplicando uma metodologia de dados de painel. Os resultados obtidos indicam-nos que a reputação influi positivamente na criação de valor econômico patrimonial, e que, ao mesmo tempo, um maior valor empresarial repercute em uma maior reputação corporativa, dando mostras de uma relação bidirecional que retroalimenta as duas variáveis objeto de estudo. Estes resultados têm importantes implicações para a gestão, já que legitimam a integração de práticas de responsabilidade social corporativa nas grandes empresas espanholas cotadas na bolsa.
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