Objective. Explorer the relationship between strategic orientation, Porter’s generic competitive strategy, innovative capacity of firm, and products technical performance in the Turkish ICT —Information and Communication Technology— sector. Methodology.
This study employed a quantitative research design in which 573 questionnaires applied to people who work in various ICT companies located in Turkey. The research data were examined using mediation effect and path analysis techniques. SmartPLS version 3.2 was used for the abovementioned analyses. Results. The findings revealed a positive and significant correlation between strategic orientation with the innovative capacity of firms and the products technical performance. The results also indicate that Porter’s generic competitive strategies play a mediating role in the relationships between strategic orientation, innovative capacity of firms, and products technical performance. Conclusions. The importance of integrating strategic orientation and competitive strategies in order to innovative capacity of firms or products technical performance is concluded, particularly in ICT companies.
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