ARTÍCULOS ORIGINALES
ISSN 2389-8186
E-ISSN 2389-8194
Vol. 8, No. 1
Enero-junio de 2021
doi: https://doi.org/10.16967/23898186.690
pp. 101-112
rpe.ceipa.edu.co
* Artículo resultado del proyecto de investigación nanciado por el CDCHTA de la Universidad de Los Andes (Nº E-377-16-09-A).
** Doctora en Ciencias Económicas y Empresariales. Universidad de Los Andes, Mérida, Venezuela. E-mail: morillom@ula.ve.
ORCID: 0000-0003-0697-4677. Google Scholar: https://scholar.google.com/citations?user=DsJhEwYAAAAJ&hl=es.
*** Magíster en Modelado y Simulación de Sistemas. Universidad de Los Andes, Mérida, Venezuela. E-mail: cgull@ula.ve.
ORCID: 0000-0001-9575-0020. Google Scholar: https://scholar.google.co.ve/citations?hl=es&user=n4-_6jIAAAAJ.
Perl de la demanda del turismo receptivo
durante la temporada de Semana Santa
en el Estado Mérida, Venezuela*
MARYSELA COROMOTO MORILLO MORENO**
CARLOS GUILLERMO QUINTERO GULL***
ISSN 2389-8186
E-ISSN 2389-8194
Vol. 8, No. 1
Enero-junio de 2021
doi: https://doi.org/10.16967/23898186.690
COMO CITAR ESTE ARTÍCULO
How to cite this article:
Morillo, M. y Quintero, C. (2021).
Perl de la demanda del turismo
receptivo durante la temporada
de Semana Santa en el Estado
Mérida, Venezuela. Revista
Perspectiva Empresarial, 8(1),
101-112.
Recibido: 11 de febrero de 2021
Aceptado: 30 de junio de 2021
RESUMEN
Objetivo. Analizar el perl del turismo receptivo merideño durante la Semana
Santa de los últimos años; temporada que concentra la mayor cantidad de manifestaciones
y acontecimientos culturales y religiosos del Estado. Metodología. A partir de un análisis
multivariante de correspondencia múltiple se hallaron cuatro perles sobre la base de
variables diferenciadas signicativamente. Resultados. En Venezuela, incluido el Estado
Mérida, urge impulsar múltiples tipologías de turismos especializados basados en su
patrimonio histórico-cultural y religioso; por ello se recomienda el fortalecimiento y la
combinación de los atractivos turísticos. Conclusiones. Se concluye que la demanda turística
en el Estado Mérida durante la temporada objeto de estudio es moderadamente homogénea,
en donde una considerable cantidad de turistas mostró motivos de visita diferentes al
aspecto religioso.
PALABRAS CLAVE
turismo religioso, competitividad, patrimonio histórico y cultural.
Prole of inbound tourism demand during the Easter Week season in the State
of Mérida, Venezuela
ABSTRACT
Objective. To analyze the prole of Merida’s inbound tourism during Easter
Week in recent years; a season that concentrates the largest number of cultural and religious
events and manifestations in the State. Methodology. Based on a multivariate analysis of
multiple correspondence, four proles were found on the basis of signicantly dierentiated
variables. Results. In Venezuela, including the State of Merida, there is an urgent need to
promote multiple typologies of specialized tourism based on its historical-cultural and
religious heritage; therefore, the strengthening and combination of tourist attractions are
recommended. Conclusions. It is concluded that tourism demand in the State of Mérida
during the season under study is moderately homogeneous, where a considerable number
of tourists showed reasons for visiting other than the religious aspect.
KEY WORDS
Religious tourism, competitiveness, historical and cultural heritage.
101
ARTÍCULOS
MARYSELA COROMOTO MORILLO MORENO, CARLOS GUILLERMO QUINTERO GULL
Revista Perspectiva Empresarial, Vol. 8, No. 1, enero-junio de 2021, 101-112
ISSN 2389-8186, E-ISSN 2389-8194
Perl da demanda por turismo receptivo durante a temporada da Semana
Santa no Estado de Mérida, Venezuela
RESUMO
Objetivo. Analisar o perl do turismo receptivo em Mérida durante a Semana
Santa nos últimos anos; temporada que concentra o maior número de manifestações
e eventos culturais e religiosos do Estado. Metodologia. A partir de uma análise de
correspondência múltipla multivariada, quatro pers foram encontrados com base
em variáveis signicativamente diferenciadas. Resultados. Na Venezuela, incluindo
o Estado de Mérida, é urgente promover os múltiplos tipos de turismo especializado
a partir de seu patrimônio histórico-cultural e religioso; por este motivo, recomenda-
se o fortalecimento e combinação de atrativos turísticos. Conclusões. Conclui-se
que a demanda turística no Estado de Mérida durante a temporada em estudo é
moderadamente homogênea, onde um número considerável de turistas apresentou
motivos de visita diferentes ao aspecto religioso.
PALAVRAS CHAVE
turismo religioso, competitividade, patrimônio histórico e cultural.
102
ARTÍCULOS ORIGINALES
MARYSELA COROMOTO MORILLO MORENO, CARLOS GUILLERMO QUINTERO GULL
Revista Perspectiva Empresarial, Vol. 8, No. 1, enero-junio de 2021, 101-112
ISSN 2389-8186, E-ISSN 2389-8194
Introducción





   


      




















      



























       












      



     






      













103
ARTÍCULOS
MARYSELA COROMOTO MORILLO MORENO, CARLOS GUILLERMO QUINTERO GULL
Revista Perspectiva Empresarial, Vol. 8, No. 1, enero-junio de 2021, 101-112
ISSN 2389-8186, E-ISSN 2389-8194














     



      








     

     


Marco teórico
      


    




















     






    
















     




     
   






  
104
ARTÍCULOS ORIGINALES
MARYSELA COROMOTO MORILLO MORENO, CARLOS GUILLERMO QUINTERO GULL
Revista Perspectiva Empresarial, Vol. 8, No. 1, enero-junio de 2021, 101-112
ISSN 2389-8186, E-ISSN 2389-8194

       









 






      











       
       
    
    
     
    















      
    









     





    
       

       


    
  


      

     




      






       




     


105
ARTÍCULOS
MARYSELA COROMOTO MORILLO MORENO, CARLOS GUILLERMO QUINTERO GULL
Revista Perspectiva Empresarial, Vol. 8, No. 1, enero-junio de 2021, 101-112
ISSN 2389-8186, E-ISSN 2389-8194
      
     






      





Metodología














      
     








   
     
