ARTÍCULOS ORIGINALES
* Doctoranda en Ciencias Económicas. Universidad Empresarial Siglo 21, Universidad Nacional de Córdoba, Córdoba,
Argentina. E-mail: lorena.talbot@unc.edu.ar. ORCID: 0000-0002-1216-0103. Google Scholar: https://scholar.google.com/
citations?hl=es&user=qefj7GgAAAAJ.
** Doctor en Ciencias Químicas. Universidad Empresarial Siglo 21, Córdoba, Argentina. E-mail: andres.colombo@ues21.edu.
ar. ORCID: 0000-0002-4097-8164. Google Scholar: https://scholar.google.com/citations?hl=es&user=rG51KNAAAAAJ.
pp. 129-136
rpe.ceipa.edu.co
COMO CITAR ESTE ARTÍCULO
How to cite this article:
Talbot-Wright, L. y Colombo, A.
(2019). Propiedad intelectual y
emprendimientos tecnológicos.
Casos de emprendimientos de la
ciudad de Córdoba, Argentina.
Revista Perspectiva Empresarial,
6(1), 129-136
Recibido: 24 de junio de 2018
Aprobado: 22 de octubre de 2018
Propiedad intelectual y
emprendimientos tecnológicos.
Casos de emprendimientos de la
ciudad de Córdoba, Argentina
RESUMEN
Los emprendedores tecnológicos son actores clave para dinamizar una econo-
mía. La base de su competencia en el mercado es la gestión del conocimiento tecnológico
que desarrollan. Es en este punto donde cobran importancia los derechos de propiedad
intelectual y su rol en la transferencia tecnológica. En este trabajo se estudiaron aspectos
relativos a la gestión de la propiedad intelectual en emprendimientos tecnológicos de la
ciudad de Córdoba, Argentina. Los resultados mostraron la importancia que la protección
de intangibles tiene para los emprendedores, quienes la asocian a la competitividad de
su emprendimiento principalmente en relación con la generación de barreras de entrada
y la valorización de parte de los posibles socios. Asimismo, a pesar de que los empren-
dedores conocen la importancia de la protección de intangibles, carecen de comprensión
sobre conceptos relacionados con la temática. La protección de los intangibles en em-
prendimientos de base tecnológica es un tema fundamental. Este trabajo sugiere que los
emprendedores deberían considerar la gestión de los derechos de propiedad intelectual
como una inversión y no un gasto para el desarrollo de los emprendimientos.
PALABRAS CLAVE
propiedad intelectual, activos intangibles, emprendimientos, empre-
sas de base tecnológica.
 2389-8186
- 2389-8194
Vol. 6, No. 1
Enero-junio de 2019
doi: https://doi.org/10.16967/23898186.227
LORENA TALBOTWRIGHT*
ANDRÉS COLOMBO**
Intellectual property and technological entrepreneurships.
Entrepreneurship cases in the city of Córdoba, Argentina
ABSTRACT
Technological entrepreneurs are key actors in invigorating an economy. The
base of their competition in the market is the technological knowledge management they
develop. It is at this point where intellectual property rights and their role in technological
transfer become important. This work studied aspects related to intellectual property ma-
nagement in technological entrepreneurships in the city of Córdoba, Argentina. The results
showed the importance intangibles protection has for entrepreneurs, who associate it with
the competitiveness of their entrepreneurship, mainly regarding the generation of entry
barriers and valuation by possible partners. Also, even though entrepreneurs know the im-
portance of intangibles protection, they lack understanding of concepts related to this to-
pic. Intangibles protection in technology-based entrepreneurships is a fundamental issue.
This work suggests that entrepreneurs should consider intellectual property rights mana-
gement as an investment and not as an expense for the development of entrepreneurships.
KEY WORDS
Intellectual property, intangible assets, entrepreneurships, technology-ba-
sed companies.
Propriedade intelectual e empreendimentos tecnológicos. Casos de em-
preendimentos da cidade de Córdoba, Argentina
RESUMO
Os empreendedores tecnológicos são atores chave para dinamizar uma eco-
nomia. A base da sua competência no mercado é a gestão do conhecimento tecnológico
que desenvolvem. É neste ponto onde cobram importância os direitos de propriedade
intelectual e seu papel na transferência tecnológica. Neste trabalho se estudaram aspec-
tos relativos à gestão da propriedade intelectual em empreendimentos tecnológicos da
cidade de Córdoba, Argentina. Os resultados mostraram a importância que a proteção
de intangíveis tem para os empreendedores, quem a associam à competitividade do seu
empreendimento principalmente em relação com a geração de barreiras de entrada e a
valorização de parte dos possíveis sócios. Assim mesmo, apesar de que os empreendedo-
res conhecem a importância da proteção de intangíveis, carecem de compreensão sobre
conceitos relacionados com a temática. A proteção dos intangíveis em empreendimentos
de base tecnológica é um assunto fundamental. Este trabalho sugere que os empreen-
dedores deveriam considerar a gestão dos direitos de propriedade intelectual como um
investimento e não um gasto para o desenvolvimento dos empreendimentos.
PALAVRASCHAVE
propriedade intelectual, ativos intangíveis, empreendimentos, empre-
sas de base tecnológica.
 2389-8186
- 2389-8194
Vol. 6, No. 1
Enero-junio de 2019
doi: https://doi.org/10.16967/23898186.227
131
ARTÍCULOS
LORENA TALBOT-WRIGHT, ANDRÉS COLOMBO
Revista Perspectiva Empresarial, Vol. 6, No. 1, enero-junio de 2019, 129-136
ISSN 2389-8186, E-ISSN 2389-8194
Introducción

     
    
     
 -
      
    
       
     
-
-

-

      -
     -
    
-
-
       
      -
-

      
      -
     

  
         
     
-
   
     
-
-



     
-

-
     

-
-

       
      
-

     -

-
-

     
know-how-

-
       
       


     
        
     spin-off
     
      
      
      

-

       -
       -
     
    

     
-
 

      -

    -
-
        

        -
      
    
      -
      
    
       
   -
     
-

132
ARTÍCULOS ORIGINALES
LORENA TALBOT-WRIGHT, ANDRÉS COLOMBO
Revista Perspectiva Empresarial, Vol. 6, No. 1, enero-junio de 2019, 129-136
ISSN 2389-8186, E-ISSN 2389-8194
-
         
 



      
      -


Metodología aplicada

        
      
 
-
-


-

      
       

-
 

      
      
  -

      
      
        -

-
-

-



-
     

  
  
       
       
       

      -
-

-

-

-
-
      

Resultados y discusión
    -
-

    -

      




know-how.-
   
     
     
-

    -


         
      


      
       -
-
      
 
       
133
ARTÍCULOS
LORENA TALBOT-WRIGHT, ANDRÉS COLOMBO
Revista Perspectiva Empresarial, Vol. 6, No. 1, enero-junio de 2019, 129-136
ISSN 2389-8186, E-ISSN 2389-8194
     

     -
    
  
      

      
-
 
     
-
     
 -
       
-
      
       

    
      -


-
     
     -

-

   
-
-

     

       
       -
 
      
       -
      
-


   -
    
       
        
  -
 
-
       

    

       


-

-
  
-


       -



         -



-

  -

      -

  
     
       
 -
 -
   




Artículo 3, inciso 1, del Régimen de Propiedad Intelectual de la UNC: “la Propiedad Intelectual pertenecerá a la UNC, salvo
pacto en contrario, siempre que las creaciones sean obtenidas por los autores durante el curso de una actividad en la UNC,
que tenga por objeto total o parcial la realización de actividades de creación intelectual y que hubiesen sido realizadas con
aportes de la UNC a través del pago de salarios, becas, contratos , relación laboral o de servicios y/o con apoyo de subsidios
de la UNC o actividades de intercambio, o mediante el uso de bienes o medios proporcionados por la UNC”.
134
ARTÍCULOS ORIGINALES
LORENA TALBOT-WRIGHT, ANDRÉS COLOMBO
Revista Perspectiva Empresarial, Vol. 6, No. 1, enero-junio de 2019, 129-136
ISSN 2389-8186, E-ISSN 2389-8194
      -
        -
      
        
      
-
     
    
     
        
    
-
-
     
     -
        
    
  





-



     

       -
  
    
-

       
      


-
-
      

      
    




-

-



-
    



-





       



      

-

     

    

-

 
       -

     
      
-
-

     
     
   -
      
-

135
ARTÍCULOS
LORENA TALBOT-WRIGHT, ANDRÉS COLOMBO
Revista Perspectiva Empresarial, Vol. 6, No. 1, enero-junio de 2019, 129-136
ISSN 2389-8186, E-ISSN 2389-8194
Conclusiones
      -
          
       
-

-
    -



      
      -
      
         
         -
      
   -






-
      
-



-
      

       
        -
       
       


     -
    
-
-



     -

      




Referencias
Gestión del conoci-
miento y calidad total




Estudios de Economía Aplicada
28
Innovation and Entrepreneurship:
Practice and Principles

Ecosistema Emprendedor de Córdoba



-

Revista Pensar en Derecho3

Research Policy40

Mobilizing Invisible
Assets. 
El emprendimiento en Amé-
rica Latina: muchas empresas y poca innovación

Investigación de mercados. Un en-
foque práctico


Research Policy36

-
Guía Nacional de Vigilancia e
Inteligencia Estratégica [VeIE]. Buenas prácticas
para generar sistemas territoriales de gestión VeIE
136
ARTÍCULOS ORIGINALES
LORENA TALBOT-WRIGHT, ANDRÉS COLOMBO
Revista Perspectiva Empresarial, Vol. 6, No. 1, enero-junio de 2019, 129-136
ISSN 2389-8186, E-ISSN 2389-8194


Manual de Oslo de la OCDE. Guía para la
recogida e interpretación de datos sobre innova-
ción
Organización Mundial de la Propiedad
Intelectual
 Innovación y emergencia de un
servicio intensivo en conocimiento: el caso de la
arqueología comercial

-

Journal of Technology Management &
Innovation8
UK Intellectual Property Awareness
Survey 2010. Report for the UK Intellectual Pro-




International Business
Review16



Expan-
ding the boundaries of intellectual property-innova-
tion policy for the knowledge society
